We launched our new Corporate Strategy three years ago to change the way we work by building on our foundations and becoming a thriving business with social objectives. We have achieved a lot over the last three years, providing homes for those in a variety of housing needs and supporting our customers. We are now focusing on Building our Future, investing in transforming our customer service and creating a viable future for our business, our customers and their homes.
Over more than a century we have built on our inherited vision of housing the poor of London, with an emphasis on the low paid. In doing so we have built a business across the South East that is strong, reliable and, above all, stable. To maintain this stability, our financial strength and our independent position in the sector we continue to change and innovate in the way we do business.
By reinvesting our profits back into homes and services we can build a range of new homes to house those who need them and invest in communities. Through our Building our Future programme we are repositioning our customer service offer, whilst bolstering our operating surplus through efficiencies.
The challenges and responses in our Corporate Strategy are informed by the changes in the political, economic and social environment that we work in.
In reviewing our Corporate Strategy three years on the strategic direction remains clear.
We have considered our five corporate challenges and refined them to be explicit about our intention to remain independent and excel at customer service whilst continuing to build quality homes. We move into the future with continued enthusiasm, focus and clarity.