Southern Housing Group has launched a new recycling initiative in the Worthing area in partnership with Adur & Worthing Council and Worthing Homes.
Since 20 June, residents of Northbrook Ward in Durrington, Worthing, have been taking part in a council-run initiative to encourage residents to improve the quality and quantity of their recycling.
The six week pilot scheme will donate a government-funded community asset (such as new playground facilities or youth club activities) up to the value of £10,000 if residents of the ward can meet council-set recycling targets.
Households that choose to take part in the scheme will use a blue lidded recycling bin, and grade ‘A’ bins (for example, those without contamination and unaccepted materials) will have a gold star placed on them. The council will be looking for a 5% increase in the number of grade ‘A’ bins, and residents who put out a grade ‘A’ bin will be entered into a draw to win a £100 house street voucher. Recycling collections will be monitored every two weeks and students from the University of Brighton will evaluate how well each household is doing based on collection rounds.
Currently, 20% of general waste in Adur & Worthing contains items that can be recycled, with households recycling 35% of their waste. All councils have a target to reach 50% by 2020. There are 135 Southern Housing Group properties in Northbrook Ward; if each of these households can improve their recycling habits, this will save the council money as well as benefitting the environment.
To help promote the pilot launch, a family fun day was held on 15 June for around 100 local residents. The day included educational activities for kids and an information stand where residents could learn about how they can improve their recycling habits and take advantage of the new incentives.
Residents also had the chance to vote for the community asset they would most like to have if they meet their recycling targets.
One local resident said: “I’ve lived here for nine years and nothing like this has happened – today was loads of fun!”
Maggie Taylor, Community Partnerships Officer for Southern Housing Group, said: “We care about the communities and environments where our customers live. This event was a unique and fun way to engage with local residents and help spread the word about the importance of being environmentally aware, and the little ways everyone can help improve where they live.”